This Girl Can is a national campaign developed by Sport England to encourage female participation in sport, regardless of size, ability or experience. It is designed to show women everywhere that sport can be a fun and enjoyable part of our lives.
There is an ongoing gender gap when it comes to sport engagement with more men playing sport than women at every age. 75% of women and girls say that they would like to exercise and participate more. This Girl Can aims to motivate women to get involved with physical activity without worrying about what they look like or how good they are, so more women feel comfortable exercising.
Watch the inspiring video for the campaign below and let us know what activity you are participating in using the hashtag #ThisGirlCan
If you or your organisation would like to find out how to get involved, access marketing materials or learn more about the campaign then please register with This Girl Can here.