Active Dorset awarded Sport England funding to help older adults get active
Posted: Thu, 05 Oct 2017 09:00
Sport England has put tackling inactivity at the heart of its strategy Towards An Active Nation, and launched the Active Ageing fund to tackle inactivity in the over 55s.
Sport England research shows:
- There are roughly 5.8 million inactive people over 55 in England and the number of inactive people is growing as people are living longer.
- Inactivity among over 55s is responsible for as many deaths as smoking
- 36% of over 55s are inactive compared to 26% of the population as a whole
- Age 55-64 (28% inactive), 65-74 (31% inactive) 75-84 year olds (49% inactive), 85+ (72% inactive)
Living Well and Active in Dorset is a multi-agency partnership that will target people aged 55 to 65 as they reach significant moments in their lives, such as retirement. This age group are at a life stage when they are most likely to be receptive to changing their behaviour and becoming more active when they are in certain situations.
The project will focus on engaging with people who:
- are receiving advice from a health professional
- are working in the public sector and receiving pre-retirement support
- can become active in conjunction with their already active children or grandchildren, for example on the school run
Martin Kimberley, Chief Executive at Active Dorset stated: "Active Dorset are delighted to have been selected from over 700 organisations nationally to receive investment from Sport England focussed on supporting 55 to 65-year olds to be more active. The project is very much a partnership with Public Health Dorset and the Dorset Clinical Commissioning group central to its overall success but also all local authorities and many other public services.
Our approach will be to facilitate local people to lead and design the activities making sure we remove barriers, whether perceived or real, and highlight opportunities from the numerous systems and services that Dorset residents interact with. We will build on the behaviour change service, Livewell Dorset, supporting this as it enters its next phase. Although we will focus on a particular age range we are ensuring that all our work will provide learning and opportunities for the wider population."
Active Dorset is seeking a cultural shift in activity within the county, activity must become seen as the norm. They will work with organisations such as clinical commissioning groups, large employers - especially in the public sector - to reach employees nearing retirement, and every school in the county to discuss how to engage parents to get active with their children.
Mike Diaper, Executive Director at Sport England said"Being active is one of the most important things people can do to maintain health and wellbeing as they age. We're delighted to be supporting Active Dorset with National Lottery funding to help get older adults lead happier and healthier lives. We'll be sharing learnings so successful approaches can be scaled-up or replicated across the country."